Unit1 ApplicationandInterview /1
SectionI ReadingActivity /1
SectionII WritingActivity /17
SectionIII CaseStudy /18
Unit2 BusinessCommunication /22
SectionI ReadingActivity /22
SectionII WritingActivity /30
SectionIII CaseStudy /31
Unit3 InternationalTrade /33
SectionI ReadingActivity /33
SectionII WritingActivity /42
SectionIII CaseStudy /42
Unit4 TradeContracts /45
SectionI ReadingActivity /45
SectionII WritingActivity /54
SectionIII CaseStudy /59
Unit5 BusinessEntertainment /64
SectionI ReadingActivity /64
SectionII WritingActivity /73
SectionIII CaseStudy /74
Unit6 CorporationCulture /76
SectionI ReadingActivity /76
SectionII WritingActivity /84
SectionIII CaseStudy /85
Unit7 BrandingStrategies /87
SectionI ReadingActivity /87
SectionII WritingActivity /97
SectionIII CaseStudy /99
Unit8 PricingandDistribution /104
SectionI ReadingActivity /104
SectionII WritingActivity /115
SectionIII CaseStudy /116
Unit9 CashflowManagement /120
SectionI ReadingActivity /120
SectionII WritingActivity /134
SectionIII CaseStudy /136
Unit10 FinancialStatements /140
SectionI ReadingActivity /140
SectionII WritingActivity /153
SectionIII CaseStudy /154
Unit11 HumanResource /160
SectionI ReadingActivity /160
SectionII WritingActivity /173
SectionIII CaseStudy /175
Unit12 ExportRisks /183
SectionI ReadingActivity /183
SectionII WritingActivity /192
SectionIII CaseStudy /193